I love Pinterest.
Okay, I’m not an avid, public user with a large following and a carefully curated collection of boards, but I love it!
I use Pinterest for home decor research, motivational quotes, fashion inspiration, everything (All private mood-boards).
Consequently, I was especially interested to read about the Pinterest Insights report that was released on Tuesday (21st July). The report shows a real shift in searches and keyword use.
During lockdown, I have also noticed a change in my personal search history on the platform. In the place of ‘Office outfit inspo’, I’ve been searching for recipes, home workouts, positive quotes, etc.
I’m sure we’ve all been looking for entertainment in new ways since the craziness descended in March. So, I was not surprised (but relieved!) to discover that I haven’t been the only person to be using online platforms differently.
Some of the results that made me happiest were the increase in self-care related searches over the past four months, such as ‘exercise routine at home’, ‘meditation‘, ‘gratitude’, and ‘positivity’.
A lot of awful things have happened since March, but one silver lining is that people appear to be becoming more aware of the need to look after themselves, both physically and mentally. I think this is a shift in perspective that has been greatly needed for a long time.
I’m intrigued. Have you been taking to search engines and social media platforms for bursts of positivity and WFH inspiration?
Source: https://newsroom.pinterest.com/en/post/new-priorities-pinterest-insights
Grace Appleby 